Making Attractive Videos for Social Media

It’s been really simple to make videos on social media platforms. With the increasing technical ability of platforms such as TikTok and Instagram, marketers are presented with countless chances to create engaging video content, even with limited time and finances.

Making Attractive video, Understanding how to make films that grab and hold your audience’s attention could be the key to standing out in a digital world where competition is strong.In this guide, we’ll look at:

• How to Make Social Media Videos
• Trending Social Media Video Content Types

How to Make Social Media Videos

When social media videos are customized to the specific features of each platform, they have a higher chance of motivating the required actions.When producing video content for many platforms, keep these pointers in mind:

TikTok

 

• Take Vertical Shots: On the platform, vertical videos with a 9:16 aspect ratio work the best. Make sure your films have sharp images to improve the whole experience of watching them.

 

• Play Around With Creative Tools: Use the many filters, 3D effects, audio clips, and voiceovers that TikTok offers for making videos. You may also add interactive elements like stickers, time warps, green screens, and visual distortions into your films on TikTok

 

• Keep It Short and Sweet: Videos should last between 21 and 34 seconds, according to TikTok. While 10-minute videos are permitted on the platform, short-form material is more likely to be watched through to the end since it suits users’ shorter attention spans. Videos that are interesting and quick to watch also have a higher chance of being repeated.

 

• Add Auto Subtitles: Users with hearing problems and non-native speakers can access your videos with subtitles. When you create a video, TikTok will automatically translate any audio by clicking the Captions button on the right-hand side. The text can also be edited for more clarity.

 

• Post at Least Once a Day: Try to publish a new video every day if you want more people to see your work and maybe even go viral. Remaining low-key could result in fewer videos showing up in users’ For You feeds.

 

Instagram Reels

 

• Choose the Correct Dimensions: The aspect ratio range for Instagram reels that you can submit is 1.91:1 to 9:16. Make sure your reels are at least 720 pixels in resolution and have a minimum frame rate of 30 frames per second.

 

• The First Three Seconds Count: When creating your content, consider what will catch viewers’ attention and cause them to pause for a short while. This could be a memorable line, a stunning image, or an unexpected action that grabs the audience’s attention right away.

 

• Choose an Eye-Catching Cover: Make sure your thumbnail draws readers in and provides a preview of the content. Select an eye-catching image or clearly readable language to draw readers in and motivate them to click on your reel.

 

• Maintain Smooth Transitions: To guarantee smooth transitions, use the video alignment tool. It assists you in aligning things before taking the next frame by displaying your position from the previous one.

Facebook

 

• Optimize Your Videos for Search: Give your videos an informative title and description to let visitors know what to expect when they press play. Add specific keywords to increase the search visibility of your content.

 

• Focus on Telling Stories: Start with an engaging story when making videos for social media. Using stories to create emotional connections can improve brand loyalty and recall. Make sure that your story reflects your brand’s beliefs, responds to the wants or questions of your audience, and inspires them to act.

 

• Include a Call-To-Action (CTA): CTAs can be placed via text overlay at the end of the video, included in the post copy, or seamlessly connected via speech or visually throughout the video. Whether sharing, subscribing, or clicking on a link, a clear call to action (CTA) directs the action.

 

Trending Social Media Video Content Types

Let’s start by looking at the most typical categories of advertisements that are posted on social media.

1. Q&As:

Close and personal, on-screen dialogue is a means of creating a connection with your viewers. Have Q&A sessions with a team member, thought leader, or happy client. Their knowledge of your brand, culture, features, and market trends might inform other consumers.

You can either create a lively environment by asking questions of your followers or use a structured interview format with pre-prepared questions.

For solo videos where you face your audience directly and answer their questions, the Q&A style works just as well. Videos can be polished, pre-recorded, or presented live in real time.

2. Footage from Behind the Scenes (BTS)

BTS video content shows your staff in their natural setting and gives your viewers an alternative view of your company. These movies allow your customers to see behind the scenes during events, in your office, or while you’re developing new items. They give your brand a more relevant and personal face, which builds audience relationships and fosters trust.

3. Displays of Products

A study found that 78% of the participants said social media posts from firms had an impact on their choice to buy. Videos posted on social media platforms are excellent for showcasing the features of a good.

When learning about products and their features, 42% of Millennials and 57% of Gen Z prefer to watch short films (HubSpot).

Check out Ikea’s interesting and short Instagram video. In the film, a father seeking his youngster while donning a crazy monster costume is featured together with Ikea’s anti-slip carpet.

This kind of engaging video material is unique in that it barely shows the product at all. Actually, it highlights the advantages of the product and highlights the company’s unique and friendly brand identity.

According to research, watching funny videos can increase buy intent by 97% (SocialPilot). Viewers may find video material for social media more engaging and memorable if it includes comedy and originality.

4. In-the-Moment Videos

Three of the largest social media networks in the world, Facebook, Instagram, and TikTok, now include built-in live-streaming features. These social media giants push viewers to participate in real-time conversations by providing sellers and brands with tools like surveys, question prompts, and live chats.

The best formats for Q&As, events, and behind-the-scenes content are live streaming. Watching live videos takes up 10–20 times (Demand Sage) the time of viewers compared to on-demand programming. Furthermore, 82% of customers choose live broadcasts over brand updates on social media.

5. Content Created by Users (UGC)

Social media videos created by users are created by staff members, sponsors, and customers. They seem more genuine and reliable than branded material since they display real experiences and viewpoints regarding your good or service.

The fact that UGC is free to use is its best feature. This video format encourages other people to participate and create their own content while drawing on the creativity of your current client base.

Examples of user-generated video content include:

• Product Unboxing: In these videos, people open the boxes and discuss their initial feelings on the items they have received. The term “Unboxing” produces more than 20 million search results on YouTube. Actually, one out of every five customers has seen an unboxing video.

 

• Customer Reviews: feedback from clients shows how a good or service works. For example, swatches and brief recordings are frequently included in makeup reviews on TikTok. Another prevalent trend is people making educated judgments for viewers by comparing two versions of the newest technology.

 

• Trending Challenges: Short lip-syn videos, funny skits, and planned dance routines are a favorite pastime of TikTok users to share and engage in. In order to promote interaction and contact, brands might start creative hashtag challenges.

Create a powerful video content strategy with DMIS.

The DMIS video production team can help you save time and money when producing social media Making Attractive videos, as it is an art form in and of itself. We manage all sizes and types of video projects, making sure they produce accurate results.

Talk with us right now, and we’ll assist you in reaching your marketing goals!